BERLIN, GERMANY – JUNE 29: Models are seen in the backstage at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: Designer Aysen Bitzer (2nd L) and models are seen on the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: Designer Aysen Bitzer is seen on the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: A model walks the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: A model walks the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: A model walks the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: A model walks the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: A model walks the runway at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
BERLIN, GERMANY – JUNE 29: A model poses backstage at the 0039 Italy show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Borchardt on June 29, 2016 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for 0039 Italy)
0039 ITALY, a leading German fashion brand is launching a global fashion capsule collection inspired by the energy and authenticity of Coca-Cola.
Aysen Bitzer, designer and founder of 0039 ITALY said in a press release, “0039 ITALY stands for creativity, passion and fun – added by the Italian joy of life, style and elegance. We are honored to partner with Coca-Cola to bring to life the creative, passionate designs.”
The collection will feature apparel and accessories inspired by the iconic Coca-Cola Spenserian Script. It will also leverage the energetic colors of the brand in partnership with inspiring patterns and exquisite materials.
