Top model is brand ambassador for Hunkemöller

After teasing media, fans and customers combined with a lot of rumors the word is finally out: international top model Doutzen Kroes is the new Brand Ambassador for lingerie brand Hunkemöller.


The collections will be called “Doutzen’s Stories” and each collection will tell a little bit about her whether through lingerie,
swim wear or her dedicated sports range.The new ambassador has finally been revealed during an exciting international press event at the Hotel de Rome in Berlin this afternoon. Hunkemöller kept teasing until the very last moment with video’s and hints on social media


The event was built around a stunning show presented by Hunkemöller’s CEO Philip Mountford revealing Doutzen with a video first, followed by the moment everyone was waiting for: Doutzen on stage. The audience loved to see her in person and was very enthusiastic about her appearance.

Philip Mountford, Hunkemöller’s CEO: ‘I am delighted that we have secured Doutzen Kroes as our new Brand Ambassador.
Doutzen truly represents our brand values and as one of the top models in the world she will help endorse our brand awareness on an international scale. She is a natural, radiant, beautiful, glamorous and of course very sexy woman. Over the next two years we will work with Doutzen to design outstanding brand collaborations.”

Alexandra Legro, Global Marketing & Communication Director at Hunkemöller presented an interview video about
“Her story” introducing Doutzen in a very charming way and telling a bit more about her.

“We are really proud to have Doutzen joining us as our new Brand Ambassador. Her personality and her passions are going to inspire a whole new direction for our products, our marketing and create some truly unique campaigns.”, says Alexandra Legro.

Doutzen amazed everyone and presented key looks from her first lingerie collection for Hunkemöller called “Doutzen’s Stories”. The collection perfectly reflects Doutzen’s passion for lingerie and includes different lingerie sets, bodies, a bralette combined with a highwaist slip, a seductive jumpsuit, a slipdress and a kimono. Together with Zoë Price-Smith, the brand’s Design Director, Doutzen introduced her collection with a “Living Installation” – models presented selected lingerie looks in a performance bringing the campaign look & feel to life.

The campaign images shot in Rome earlier this summer prove that there is absolutely no doubt about how great the match
between the international top model and the lingerie specialist is


Doutzen Kroes about her collection: “I’m in the fashion business for quite some time now, but I never had the chance to design my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and my passion for lingerie – through my collection for Hunkemöller. “

The first “Doutzen’s Stories” lingerie collection will be available online from 27 October 2016 with an exclusive pre-sale and
instore as of the 31st of October 2016. Prices vary from € 14,99 to € 44,99. Until then fans can do some pre-shopping and
get a first glimpse of the collection here

Besides the guests on the event, the rest of the world was also able to be part of the big launch event in Berlin and could
follow the show via Facebook Live