London, UK, Wednesday November 9th: On November 9th Rimmel celebrates the addition of multi-talented model and actress Cara Delevigne to the Rimmel family. In honour of this collaboration Cara and Rimmel teamed up at Shoreditch’s cool hotel, the Ace, to present Rimmel’s new Scandaleyes Mascara and Cara’s first campaign with the brand.
Before meeting Cara, guests from around the world were invited to enjoy bespoke Rimmel manicures by Global Rimmel Manicurist Adam Slee and meet Rimmel’s Global Makeup artist, Kirstin Piggott, for the low down on how to achieve Cara’s now iconic brow and eye look. Guests were then invited for the exclusive opportunity sit down with Cara and speak to her about all things beauty from her best tips learnt over the years, to her beauty must haves to how she felt joining the Rimmel squad and saying the iconic “Get the London Look” tagline.
Not wanting her fans to feel left out, Cara ended the afternoon by giving them the amazing opportunity to participate in the event and ask her questions themselves on #RimmelxCara. Hosting an exclusive Facebook live Q&A session, Cara gave her followers from around the world a sneak peek into her preparations for the evening cocktail event from her hair and makeup to her arrival at the party answering all of their questions lives along the way.
The day ended on a celebratory note as select guests joined Cara at Shoreditch’s Kachette, for bespoke cocktails and concerts by London artists Nadia Rose and Lady Leshurr, for the most Scandalous of all makeup parties.
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne (L) poses as she and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel) *** Local Caption *** Cara Delevingne
LONDON, ENGLAND – NOVEMBER 09: Cara Delevingne and Rimmel celebrate their new partnership and launch the new Scandaleyes Reloaded Mascara at The Ace Hotel on November 9, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Rimmel)