by MIKE CHAIKEN
Singer Hayley Kiyoko wants you to express yourself. And to that end, she created her own fragrance, dubbed “Hue.”
The fragrance, which was released earlier this month, has a sweet, but subtle scent. It is the type of scent that announces your presence, elicits a moment of joy by those who are present without overwhelming the room. Then the fragrance settles in to provide moments of calm.
Press materials said Hue is “bold, energetic, and just a little disruptive, sparkling top notes of blood orange, watermelon and freesia unfold into an expressive, feminine heart of blooming peony petals, lychee, rose and pink magnolia. Warm and cocooning, the background develops into a simple aphrodisiac, as milky undertones of creamy cacao blanc merge with a soft, sensual trail of skin musk.”
A press release said Hayley spoke to Vogue about the origins of the endeavor. “Perfume has been a massive part of my queer experience,” she said. “I remember feeling famous in middle school because girls said that I smelled good. They wouldn’t date me. They didn’t have crushes on me. But they said I smelled good, and that was like a huge thing for me, and I’ve carried that throughout my life. I want to give that power and that armor to my fans, even if they’re sitting at home.”
Additionally, the press release explained, “As an artist who creates a safe space for the LGBTQ+ community through her music, it was important to Hayley that her first fragrance embody acceptance and inclusivity.”
Hayley, who is signed to Atlantic Records, has been dubbed the “Lesbian Jesus” by her fans.
Hayley joins other pop stars who have entered the fragrance field in recent years. Britney Spears (Curious), Lady Gaga (Fame), Rihanna (Crush) and Kim Kardashian all have their own scents.
However, in an Instagram Live, Hayley said Hue wasn’t a whim to jump on the perfumery bandwagon but fulfilled a lifelong dream.
Women’s Wear Daily reported in January, fragrances have boomed during the COVID-19 pandemic.
“In a tough year, scent sales were a bright spot for beauty,” WWD reported. “The prestige fragrance business was up 2 percent for the third quarter of 2020.”
Hayley, who has had hits with such songs as “Girls Like Girls” and the VMA award-winning “Curious,” worked with perfumer Constance Georges-Picot of Cosmo Fragrances with development support by Bart Schmidt, to come up with the fragrance. The packaging design features a portrait of Hayley illustrated by Liz Hirsch.
For more about Hue, visit HuebyHayley.com.