Proenza Schouler announced the opening of their first pop-up store in Greenwich, Conn. The boutique, located at 272 Greenwich Avenue, will be open through September 2021.
Proenza Schouler won the inaugural CFDA Vogue Fashion Fund Award, and has won five CFDA awards in total, including Accessory Designer of the Year and Womenswear Designer of the Year. The brand has a flagship boutique located at 121 Greene Street in New York.
The 1,600-square-foot pop-up is part of the brand’s long-term strategy to connect directly with customers at a local level, and will be the first of several migratory stores executed in partnership with FlagshipRTL. The shop will host all Proenza Schouler categories, including ready-to-wear and accessories, as well as Proenza Schouler White Label, the brand’s casual expression which launched in 2019.