Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: business.safety.google
_ga
Used to distinguish users.
2 years
_gat
Used to throttle request rate.
1 minute
_gid
Used to distinguish users.
24 hours
__utma
Used to distinguish users.
Persistent
__utmb
Used to determine new sessions/visits.
30 minutes
__utmc
Used to determine if the user is in a new session/visit.
Session
__utmt
Used to throttle request rate.
10 minutes
__utmv
Used to store visitor-level custom variable data.
2 years
__utmz
Stores the traffic source or campaign that explains how the user reached your site.
6 months
“Debbie, congratulations on this huge accomplishment—I am so proud of you for being featured! Mike, thank you from the bottom of our hearts for giving us this opportunity. We are deeply grateful.”