The SHISEIDO Group’s Clé de Peau Beauté will host a global press conference with the theme of Fearless Beauty, to be held at Shanghai’s Fairmont Peace Hotel on June 16. Amanda Seyfried, the brand’s muse and official spokesperson, will visit China for the event, where CPB’s new 2016 autumn/winter collection will be unveiled. The inspiration for CPB’s 2016 Autumn / Winter Collection The Fearless Beauty theme, conceived by Lucia Pieroni, Makeup Creative Director for Clé de Peau Beauté, was inspired by Tamara de Lempicka. One of the most memorable artists of the Art Deco period, de Lempicka was not afraid to bend the rules that 1920’s society placed on women, and lived a vibrant, adventurous, life on her own terms. Part of the artistic scene in Paris during the legendary roaring twenties, de Lempicka was a member of an international community of creative people who thrived on cultural awareness and activity. Her work and lifestyle influenced many avant-garde artists, fashion designers and intellectuals of the era, and still fascinates people today, as more women use imagination, audacity, and creativity to transform the times in which they live. CPB’s 2016 AW collection celebrates the beauty of unrestrained, alluring, and provocative women like Tamara de Lempicka, encouraging them to take on new challenges, venture into the unknown, and enjoy every moment of life without worrying about societal expectations, or previously set limits.