by MIKE CHAIKEN
The coronavirus is hitting the fashion world hard.
Nowhere is that more evident than in the world of bridal fashion.
There was a one-two hit this past week as two of the biggest opportunities for bridal designers and bridal retailers to map out what brides will buy for next season were cancelled.
The National Bridal Market, which draws designers, retailers, and press from all over, announced it was cancelling its March 15-17 event.
On its website, the market’s organizers cited concerns about coronavirus behind the cancellation.
Additionally, the Knot Couture, which is held in New York City, announced it is cancelling its April 16-18 event.
“The health and safety of our exhibitors, pro community and staff is always top of mind and we believe this to be the best option at this time,” said a letter to retailers, designers, and press. “As we continue to monitor COVID-19, we will update you as soon as possible regarding future events.’
Additionally, during the week, Society Fashion Week announced it is postponing its Los Angeles dhows, which were scheduled for this weekend. The new dates have not been announced.
Daily Front Row also reported Friday that several international fashion weeks also were canceled including events in Brazil, Australia, and Mexico.