“Happy Hour” is the theme of Marc Cain’s exclusive showcased looks for the upcoming Spring/Summer 2017 Collections at the Fashion Show in the CityCube in Berlin. Tropical prints of palm trees and extensive decorative elements in bright summery colours set the audience in the perfect Caribbean frame of mind. 80 different Persian rugs
decorated the 150 m long, zigzag-shaped catwalk. And there was something new for Marc Cain: the only places available were Front Row seats.
The Spring/Summer 2017 Collections display a thrilling mix of the luxurious and the casual, of both sporty and feminine elements. Their main influences come from the 80s and 90s and they show off uncomplicated, easy-going styles.
And once again this season the front row was packed with high-profile personalities: Milla Jovovich, Alessandra Ambrosio, Iris Berben, Lena Meyer-Landrut, Aylin Tezel, Jana Pallaske, Victoria Swarovski and many others were determined not to miss the Marc Cain Show. In addition, some renowned bloggers were among the guests, such as Charlotte Groeneveld from The Fashion Guitar, Nina Suess or Jessica Mercedes Kirschner from Jemerced.