by MIKE CHAIKEN
Everything and anything you could think about as a makeup artist was probably up for discussion at The Makeup Show in New York City on May 6 and 7.
Among the hands-on classes offered in the two day event at the Metropolitan Pavilion was “Understanding Color Theory and Color Correction” by Orlando Santiago, who has worked in fashion, editorial, social media, red carpet styling and more. (“I traveled all over the world ,I love education.”)
In his class, the makeup artists in attendance were shown how to create a full face using just a basic makeup kit with primary colors and neutrals. With that, he said, “You can create everything under the sun.”
In one of the keynote addresses, the makeup artists attending The Makeup Show heard from renowned Instagram sensation Jordan Liberty on “Media Frenzy, Makeup, Marketing, and More!”
As the artists promote themselves on Instagram, Liberty told the audience, “Use relevant hash tags for people who are searching.”
“I don’t use a lot of (hash tags),” said Liberty who has 153,000 followers on IG. “I keep it clean… because Instagram doesn’t focus (if you have too many hashtags) and won’t put you higher those (trending lists)… You sort of get lost in the masses.”
Additionally, Liberty said, use common tags “but use uncommon ones as well… so you can rank higher in those search results.”
On the top floor of the Metropolitan, ambitious makeup artists also grabbed hold of their portfolios and attended a casting call for new talent with legendary makeup artist Pat McGrath.
There were also products galore for perusal and sampling at the event. Glitter lips seemed to be a popular trend among guests.
This year, the show featured more than 90 top beauty brands including: Diamond sponsor Make Up For Ever; Platinum sponsors Crown Brush, Silver Sponsors, Frends Beauty, KISS, and TEMPTU; Supporting sponsors, Smashbox, MustaeV, GLAMCOR, INGLOT, and Alcone Company; and contributing sponsors NYX Professional Makeup and Pinnacle Cosmetics. Additionally, brands from Danessa Myricks Beauty, Breakups to Makeup, Rebels and Outlaws, and black|Up all used the show as a platform to launch and showcase new products to the pro community.
And for a little spectacle, makeup artists put on their bodypainting hats and created some fantastical looks as guests watched the transformation.
For more about the event, visit The Makeup Show
PHOTOS by MIKE CHAIKEN