by MIKE CHAIKEN
Milan’s Men’s Fashion Week is being pushed forward to the fall instead of summer because of the coronavirus outbreak.
In a press release March 27, Camera Nazionale della Moda Italiana announced in a press release: “the Milano Moda Uomo (Milan Men’s Fashion) shows and presentations scheduled for the week 19 to 23 June 2020 will now be taking place concurrently with the Milano Moda Donna (Milan Women’s Fashion) in September 2020.”
The press statement attributed the decision to “the difficult situation being caused by the spread of the COVID-19 pandemic.”
“We are aware that great efforts will be made in order to have the new collections ready by June to start an innovative selling campaign,” said the release.
The release said the organization is looking for alternatives for presenting the fashion including digital formats “in order to create a new storytelling on the days originally scheduled for the Milan Men’s Fashion Week.”