by MIKE CHAIKEN
A “Bachelorette” provided the creative spark for a new line unveiled by Cupshe at Paraiso Miami Beach.
At the July 17 runway show during Miami Swim Week, Cupshe x JoJo Fletcher was presented to the press and public.
Fletcher, an alumnus of “The Bachelorette” said of the line, according to press materials, “I live by the motto, ‘Joie de Vivre’, and I wanted that joy and optimism to be seen throughout this collection. ”
Press materials said, “This collection used a combination of soft tricot, floral stretch jacquard, and dusty lurex swim. Coverups featuring crochet, chiffon and a rayon challis complemented the suits to perfection. Colors were inspired by the Sahara with warm, baked sunrise hues and punchy accents. Clay and terracotta toned neutrals mixed with retro lavender transported guests to a dreamy locale with pastel hued sunsets and the feeling of freedom and joy.”
PHOTOS by MIKE CHAIKEN