Curve New York: Shapellx and the evolution of lingerie for the curvy woman


Curve New York, a trade show that caters to the lingerie and swimwear market, returned with gusto to New York City’s Spring Studios from July 31-Aug. 2. One of the hot trends seen was the preponderance of brands catering to the woman with curves.

A garment from Shapellx, courtesy of

Shapellx ( was among the brands on hand looking to entice boutiques and department stores to carry their garments. spoke to a brand representative about the rising importance and increased visibility of the curvy woman in the lingerie market in 2022.