A-Z introduced to the world

Paris, June 7th, 2016 – The first collection of Zlatan Ibrahimovic’s new sportswear brand has now been
Today, Zlatan has launched his new sportswear brand A-Z with a big event and press conference in
Paris. The launch was live streamed and millions of fans tuned in on Facebook.
The launch was attended by 300+ guests, including press from all over the globe. A big part of the
guest list was comprised of Zlatan’s french fans – who were seated on the front row next to Zlatan’s
A-Z business partner, Petter Varner, and his family.
The first ever A-Z collection was unveiled with an explosive choreographed show. Zlatan said thank you
to attending guests and to the fans tuning in to the Facebook live stream. He then introduced the A-Z
Inner Voice film – a film he stated being very proud of. He then introduced the brand with a Q&A in
traditional Zlatan fashion:
”We will take over. Trust me. We won’t give up until we take over.”
– Zlatan Ibrahimovic
The full collection is now launched and available for purchase at a-z.com.