Strut your Luli Fama with confidence


Lourdes Luli Hanimian of Luli Fama swimwear is all about boosting the confidence of women for next season’s collection.

Luli Fama provided a colorful virtual livestreamed runway capper to this year’s Paraiso Miami Beach with its Diosa (Goddess) collection.

The mood board for Luli Fama’s new collection at Paraiso was  “inspired by empowered, confident and bold Luli Babes,” said Hanimian. “Tthe map of our mood board would include exquisite fabric swatches of lively colors and prints that speak volumes, images of inspirational women who embody the ‘Diosa’ persona.”

“Next season is all about women making a bold fashion statement, while looking and feeling their best,” said Hanimian in an email interview. “Women look for swimwear that offers a great fit and accentuates their figure, which is the key to wearing a swimsuit with confidence.”

“Versatility and a wardrobe that adapts to her lifestyle will also be a priority, which is why we offer our customers the opportunity to mix, match and combine styles,” said Hanimian. “As the saying goes ‘to each its own’ we want our customers to strut their Luli with confidence and sass.”

In terms of silhouette, Luli Fama is picking cuts that are intended to spark confidence, explained Hanimian.

Think minimal.

“Daring and chic two-piece suits are unquestionably popular,” said Hanimian. “Trending cuts include underwire tops that gives you the perfect lift and supportive comfort, flirty bandeaus and our most loved top, the triangle.  (Look for) cheeky Brazilian scrunch bikinis and high waisted swimming trunks that offer a bit more coverage. And, of course, the high leg bottom gives a flattering silhouette.

For those who prefer not to dare on the beach with a bikini, Hanimian said, “The sexy one piece with open sides are also extremely loved as they accentuate a woman’s curves.”

The Luli Fama show at Paraiso overflowed with tropics-inspired colors.

“With jewel tones and metallics making a huge splash this season, we definitely wanted to incorporate those hues throughout the Diosa collection,” Hanimian. “Tie-dyes and neons are quite prevalent in the new assortment as they remain extremely popular.”

Photos of model Avaryana Rose wearing a Luli Fama swimsuit by Mike Chaiken

Luli Fama runway photos at Paraiso Miami Beach by Simon Soong