White Man & Woman wraps up in Milan

WHITE MAN & WOMAN closes its latest edition showing signs of increased interest, as demonstrated by industry professionals who packed the January show.  Foreign buyer attendance increased by 18%, while that of Italian buyers remained nearly constant.  The innovative and modern concept of previewing womenswear collections alongside menswear attracted nearly ten thousand visitors to the exhibition.  The contemporary fashion salon, supported by the Municipality of Milan, has established itself as a benchmark event for menswear, in addition to women’s collection previews.  The show exhibited 270 brands, reaching a total of 197 women’s collections, of which 63 were showcased in the ONLY WOMAN area.